How Unilever detergent brand Persil measures sports sponsorship impact
The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals ...
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How Unilever detergent brand Persil measures sports sponsorship impact
The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.
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