How Unilever detergent brand Persil measures sports sponsorship impact
Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers tasked with getting the most out of their dollars. When… [+4760 chars]
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Original source: http://digiday.com/marketing/how-unilever-detergent-brand-persil-measures-sports-sponsorship-impact/