Women's sports gain a bigger foothold in US in H1 2026: Nielsen report
Advertising spend on women's sports has risen 120 per cent since 2022, while women account for more than half of new sports fans in the US Still from WNBA game Aditya KaushikNew Delhi3 min read Las… [+3330 chars]
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Original source: https://www.business-standard.com/sports/business/women-s-sports-gain-a-bigger-foothold-in-us-in-h1-2026-nielsen-report-126081800827_1.html