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The Times of India Aug 10, 2026 • 08:18 AM Football

English Premier League’s viewership is surging in India while its fans emerge as affluent, high-spending consumer class

The Premier League is not just building a bigger audience in India it is attracting a particularly lucrative one, with fans showing high spending power, strong credit profiles and a willingness to pa… [+4356 chars]

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Original source: https://economictimes.indiatimes.com/industry/media/entertainment/media/premier-leagues-viewership-is-surging-in-india-while-its-fans-emerge-as-affluent-high-spending-consumer-class/articleshow/133088422.cms