Capital One’s MLB partnership is turning fan experiences into long-term customer value
Good morning. Sports sponsorships have evolved far beyond logo placement. For companies like Capital One, this includes using exclusive experiences and cardholder perks to turn fans into long-term cu… [+4806 chars]
This story is credited to Fortune. Author: Sheryl Estrada. Some news APIs provide excerpts only. Full licensed republication depends on your API/content rights.
Original source: https://fortune.com/2026/07/27/capital-one-mlb-partnership-turning-fan-experiences-into-long-term-customer-value/